Honesty really is the best policy especially with email marketing.
It’s very rare to see companies being honest with their customers especially in the age of big tech so seeing how Fathom Analytics does it is quite refreshing.
Fathom unlike most companies reminds users when their free trial is about to end with a clear link to cancel. How the email is written makes the customer feel valued, makes them trust Fathom more and they are likely not to cancel.
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