On November 27th 2020, after about two years of operating in Kenya, Safeboda ceased its operations in the country citing the negative impact of Covid-19 on its business.
With this move, many motorcycle riders and other people employed by Safeboda like customer care workers were rendered jobless.
Safeboda had become a trusted and go to platform for many city dwellers in Nairobi especially with the constant traffic jams in the city. Safeboda was a breath of fresh air as you could easily get a motorcycle to go from point A to B without too much hustle.
More than just beating traffic, Safeboda brought with it a certain level of order within the motorcycle operators industry which is known for unruliness, breaking of traffic laws and little care for passenger safety.
With Safeboda, passengers felt safe while being ferried. You were given a reflector vest and a helmet to protect you in case of an accident, something that almost never happens with the usual motorcycle operators.
With Safeboda, more than just offering convenience, you knew you were safe.
image courtesy,safeboda
Late last month Safeboda announced their re-entry into the Kenyan market, not just with their motorcycle hailing service, but also a ride hailing service called Safecar.
Safecar will now be a direct competitor to other established brands such as Uber and Little which has gradually gained market share and Nairobian’s trust. Other ride hailing players fighting for a share of the market include Bolt, inDrive and Faras.
Safecar aims to bring with it the same good qualities that Safeboda was known for; safety, reliability and affordability.
It’s another new dawn for Safeboda and now Safecar in Kenya and we hope to see the company do awesome things and stay longer this time.
