People buy where other people buy.

People buy when other people buy.

People also buy where other people buy.

This is why you should share your numbers even if you got only one sale or one user.

The first sale will always be the hardest to get. And once you get it make sure to flaunt it.

Ask your first customer to give a review that you can share on your social media platforms of choice so that others can begin to get the confidence to try out your product.

More than just trust, it builds credibility in the person behind the product and the product itself.

If itโ€™s an app, or free/fermium tool, share the trajectory of your user acquisition, however miniscule it will show growth.

Humans being emotional and curious creatures, we will want to also either support this growth or find out what it is thatโ€™s so special about this tool/product of yours that other people have found interesting enough to try out.

In the same way that a restaurant that doesnโ€™t get customers will consistently not get customers however decent their food is, until a few people start walking in and be the ones to share the experience, your product may also see stunted growth until people start talking about it on their own accord.

How do you get them talking?

By sharing your numbers to boost their curiosity and hence their trust levels or by asking your previous clients to share quality reviews that you can put out.

Be your first cheerleader.

This is why tools such as Senja which help Indie Hackers collect testimonials from customers makes about $28K per month. Guess what? They have also been sharing their numbers for a long time to boost confidence in their tool.

senja testimonials tool

I also tested out this hypothesis with a simple link storing tool that we put out called Bookmarkish.

Bookmarks saver app alternative

You bookmark your useful links/reads on Bookmarkish and every Sunday at 10:07am you get 2 bookmarks sent to you to read through or review.

Talking about it and sharing the numbers has gotten it to 130 users in a week.

Bookmarkish, bookmark and links saving app

People buy when and where other people buy.


Cool Finds:

๐Ÿ˜Ž Share your wins on social media with these cool bento grids.

๐Ÿ’ธ Hereโ€™s how I bootstrapped a SaaS to 10K MRR.

๐ŸŽฏ Get product ideas based on real people’s problems.

๐Ÿ˜Š This app gives you compliments that can make your day better.


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