If you cannot find the right audience or market, build a tool that does one thing well and the users will come. If that one thing is a true pain point for many people, you will win a hundred fold.
Some examples below:
TrueCaller, 1B downloads: Know exactly who is calling you even if it’s an unknown number or Spam.
Cake recipes app, 1M downloads: More than one million cake recipes in one app for anyone who wants to bake a cake.
Status Saver app, 5M downloads: Making it easier to download cool or funny status photos and videos from contacts’ statuses because WhatsaApp didn’t see the need to have this feature.
WhatsApp (earliest version), 5B downloads: Send and receive messages without having to buy airtime, send as many messages as you please.
Chicken Recipes App, 500K downloads: Recipes on how to cook chicken. All the different ways one can prepare a tasty meal with chicken.
Removebg, 45M organic monthy traffic: A website that lets you remove the background off of any photo.
I Am, 5M downloads: This app gives you daily affirmations to get you in a positive attitude.
Senja, $30K per month: Collect testimonials on your website to improve customer acquisition.
Find that one thing that people want, zone in on it, push it and then build around it.
Sometimes that one thing is really enough.
The simpler, the better, especially when you are just starting out.
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