Laughter has and will always be the best medicine, incorporate some comedy into your posts and advertising to get users attention online and offline.
Last week we talked about niching down as great way of building a valuable product with a potential of being a big while still valuable product.
One of the reasons mentioned for niching down was the ease of marketing to an audience or group of people that you understand and whose problems you know intimately.
How you market to your potential customers and users is also very important, especially today, when everything is trying to get everyone’s attention every time and at all times. Standing out has become way harder.
Social media has made marketing easy but also harder due to the information overload, there is a lot to look at and read in a very limited amount of time.
So how do you as startup with a product that no one cares much about yet grab a person’s attention online?
Humor.
Laughter has and will always be the best medicine, incorporate some comedy into your posts and advertising to get users attention online and offline.
People will always share something funny with other people, this is the whole reason why memes exist, if by some chance your product is somehow embedded in some funny digital content online, then you have weeks if not months of free marketing (sometimes even years).
The best thing about humor is that it doesn’t have to be directly related to your brand, and you don’t have to try too hard or be funny every day.
If you are not the most comical person you can look at what others have done over the years by doing a simple Google search (“funny social media adverts of *insert year*) or watch out for some random events that go viral on social media and jump on such opportunities.
Kenyans and Kenyan brands are pretty good at jumping on viral trends and getting some free airtime as was not so long ago seen with the “Mambo ni matatu” trend after President Ruto made the controversial statement and it was talked about quite a bit online.
Here a are a few more great examples of how some brands incorporated humor into their marketing and cold outreach:
Check out more samples on this X thread by UsmanHSheikh.
How to include humor while sending a cold email:
Cold email template by Gusto Payroll Solutions.
Humor can also be blatant Twitter banter as on this post response by Ryanair a few weeks ago.
There are many different ways of including humor in your marketing, you need only let go of the fear and skepticism, try different.
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Thank you for reading this far. Remember to share with a friend.
