Localized Demographic = More Sales 💸.

Niche just like localization creates immense trust between you and the people you are hoping to attract.

Niche is localizing your product to a certain demographic whose needs you understand and are familiar with.

It creates a high level of stickiness.

Why? Because more often than not, when you are building for a niche, you usually are part of this demographic, have experienced the same problems they experience or have worked in the same filed as them.

Chances are you also know people or businesses within this demographic who would be willing to try out whatever it is that you are working on.

By this simple fact, these people/businesses would also be willing to trust that you know what you are doing.

Localizing for a demographic also makes it easier for you to speak the language that your target audience speaks while selling to them.

When you sell to people you are not familiar with, there is an added learning curve to your sales processes and this is usually where things get tough.

Selling is not easy for anybody but it becomes easier when you are speaking to people whose tongue and train of thought you are familiar with.

Localizing for a demographic also makes referrals easier especially when the product or service you provide is good and reliable.

The biggest misconception is usually that when you localize, you fence yourself off from accessing a larger market, while this might be true in some sense, when you are starting out, you don’t need the larger market, you need people who will use your product truly and give the necessary feedback required to make it better.

Nike and Adidas shoes were meant and initially designed for people in sports, a few years later they were some of the coolest pieces sought out by a much larger audience.